1、寄送小册子或电子直邮推销产品 Send some brochures or promote products by sending emails
The modern way is to send letter with pretty brochure (of course, you can just mail them directly) to make an introduction for your company and illuminate features of your products. Besides, you should try to persuade him to visit your website for further information.
P.S: Brochure you send needs to be as concise as possible and it’d better contain 4 pages at most.
2、加入美国贸易协会相关行业部门 Join American trade association
Join some trade associations related to your industry and become one of the members. It can help you capable of contacting people in the industry. These people can settle all your problems, including some problems on technical aspect.
Advantage: American customers will find that you are pretty serious about making business with them and you can receive monthly magazine from trade association.
3、尽可能多地参加商品交易会 Participate in trade fairs as much as possible
You can participate in trade fairs to display your products and get some feedback, check how competitors are doing and find other opportunities. Chinese exporters should take part in various kinds of trade fairs and expos in US. Of course, you can also register your information on B2B platform so that foreign buyers can find you more easily.
4、阅读与行业有关的美国报刊 Read American newspaper relevant to the industry
It can help you understand all the information and technique of the industry to keep up pace with the era. Some articles will show you recent progress of other companies. Ads can tell you what are on markets and what markets need.
5、拥有一个赏心悦目的网站 Design a beautiful website
It’s of great importance for you to possess a well-designed website on the market. American importers like to visit suppliers’ websites to see what styles and models suppliers can provide. Nowadays, the first choice for people to communicate with each other is email, so you’d better put your email address on every page of your website. What’s more, you should put your address, phone number and fax number on the place where customers can easily find out.
6、注意质量控制 Be aware of the importance of quality
Both American consumers and importers suppose that the commodities they bought should have high quality. If they find out that the products they bought are out of service, damaged or not the way they expect, they will choose to apply for return and refund.
7、发货准时 Effect delivery on time
If you have promised that you will make delivery at the time, then you should keep your promise or deliver the goods ahead of schedule. Delay delivery is one of the greatest and most serious complaints American importers have. Because they will commence a market sales and tell consumers when the products will be launched after receiving suppliers’ delivery time. Therefore, it will be the worst consequence if your products can’t arrive on the time you promised.
8、在美国设立代表处 Set up representative office
Importers in US are more willing to make businesses with the native. First, they don’t need to worry about the language and time difference. Then, if the importers confront with some problems or legal disputes, it will be easier for local people to handle. Generally, it is appropriate to set up representative office for large companies because it costs a lot to do that, it’s efficient, though.
9、使用的英语要正确 Use English well
A letter with correct grammar and format specifications is likely to get attention. If you can’t do it well, you can’t attract your customers.
P.S: Those letters or brochures you send to importers stand for your company to some degree, so if some grammatical mistakes appear, they won’t have a good impression on your company.
10、确定目标市场 Be sure of target market
You should select American importers carefully and send a new letter and brochure to appropriate companies per six months. It is because some companies will place orders once they see your first letter but other might not do that until you send three or four letters.
P.S: American importers will be happy if you treat business carefully.